The “Save the Peak” Campaign
Jennifer Halligan
In the past week, Los Angeles residents may have noticed a change in the famed Hollywood sign – it didn’t say Hollywood any more. As part of a campaign to make Cahuenga Peak, where the sign is, city property, LA City Councilman Tom LaBonge and representatives from the Trust for Public Land covered the letters, altering them to say “Save the Peak.” The campaign is a response to the news that the land around the Hollywood sign has been targeted by private property owners who want to put houses on the mountain. The Trust for Public Land, which is based out of San Francisco, has agreed to purchase the land for $11.7 million and give it to the city of Los Angeles to prevent the development and make the peak a part of the bordering Griffith Park. LaBonge and the officials from the Trust are hoping to raise the requisite amount of donations by April 14, 2010.
- Trust for Public Land: “A land conservation and open space resource for landowners, government agencies and community groups interested in protecting land for human enjoyment.”- http://www.tpl.org
- Those who campaign for the peak becoming city property cite the sign’s historical relevance as well as the location’s use for hikers and wildlife.
- The alternative is that there would be private homes on the peak near the sign.
- Donations can be made at http://www.savehollywoodland.org/
For further reading:
-http://articles.latimes.com/2010/feb/12/local/la-me-hollywood-sign12-2010feb12
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